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Dealership Data Warehouse: Executives Start With a 90 Day Audit
Dealership executives: stop trusting conflicting vendor reports. Begin with a 90 Day data audit, fix hygiene and governance, and deliver dashboards that...
Cut Cost per Vehicle with These Dealership Marketing Benchmarks
Translate CPC and CPL into true cost per vehicle, benchmark spend by store type, and follow a 5-step checklist to shift budget toward fixed-ops retention.
Procurement: Copyable Scorecard for Vendor Accountability Metrics
Practical playbook for procurement: copyable 0–100 vendor scorecard, scoring formulas, evidence mapping, and governance rules that make scores enforceable.
Dealerships: 4 Fixes to Stop Conflicting Marketing Reports This Week
A vendor-agnostic playbook for dealership executives: four quick instrumentation fixes to cut report divergence and a weekly reconciliation cadence.
Dealer Market Share: Top 150 Groups Hold 25% of U.S. New Car Sales
Data-first briefing for U.S. dealer execs: 16.2M units, top 150 groups at about 25% of new-car sales, used vehicles now a majority. Vendor-agnostic KPIs...
60–90 Day Dealership Channel Mix Audit for Marketers: Cut Waste
Audit your dealership channel mix in 60–90 days: assign each channel a job, measure source-to-sale ROI, and stop wasting ad spend.
90 Day Fix for Dealership Attribution Modeling: Position Based, DNI
Start with a position based model, add DNI and VIN tracking, run a 90 day rollout, and validate via MMM or randomized holdouts.
Cost per VIN: Executive Validation of Inventory Ad ROI and Feed Hygiene
Dealer executives: verify inventory-based ad ROI with VIN-level match-back, real-time feed hygiene, and a 30/60/90 decision checklist you can defend.
Prove Video Advertising ROI: How Dealers Achieved a 47% Sales Lift
Executive playbook on turning VIN level video and closed-loop attribution into verified sales, including a 47% influenced-sales case study and an audit...