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Low Inventory Marketing: How Dealerships Protect Sales and Spend
How franchise dealers should adjust advertising, merchandising, trade-in acquisition and budgets when new or used inventory runs short, and which metrics to track.
Direct Mail Response for Automotive Dealers: What to Expect
What a good direct mail response rate looks like for a car dealership, how to calculate it, and how to prove which mailings produced sold cars and repair orders.
Brand vs. Nonbrand Cannibalization: A Dealer's Guide
Brand vs. nonbrand cannibalization means paying for sales you would have won anyway. Learn how dealerships spot it, test it and fix it without losing coverage.
Radio Advertising Attribution for Car Dealerships
How to connect radio spots to calls, web traffic, appointments and car sales: the methods, their limits, and how to prove incremental results to your GM.
Matchback Analysis for Automotive Dealerships
Matchback analysis ties vehicle sales and service ROs back to the marketing that reached the buyer. Learn how it works, what to measure and where it misleads.
Digital Retailing ROI: How Dealers Measure What It Returns
Digital retailing ROI for dealerships: what to count, a worked formula, how to tie online deals to sales records, and how to read used, CPO and fixed ops returns.
Offline Sales Match: Tie Dealership Marketing to Sold VINs
How an offline sales match works for dealerships: what data to match, how to test vendor claims, and how to read VIN-level attribution results with confidence.
Lead Source Attribution for Automotive Dealerships
How franchise dealers can trace every lead to a sold vehicle: fix CRM source fields, count calls, audit vendor reports and judge channels by outcomes, not volume.
Multi-Rooftop Reporting: How Dealer Groups Get One Version of the Truth
How multi-rooftop dealer groups build reporting that holds up: shared metric definitions, deal-level attribution, a scorecard layout, and the mistakes to avoid.